The richest collection of worldwide existing figurines and related materials from the first half of the nineteenth century until the present becomes Museum in 1992 by Giuseppe Panini, founder of the printing industry (1961), which donates to the municipality of Modena, his entire collection was formed with the intention of retracing the history and development of this "material" advertising, consisting of figurines and related material over time, a deep interest to collectors. The Museum heritage consists of around 500.00 specimens, of which only a part. Among these are nuclei of great rarity as the Liebig series, published between 1873 and the 1975 from the producing company of the flesh; This group includes the sketches, the proofs and lithographic stones. Thousands are figurines of Parisian department stores "Au Bon Marché" and other manufacturers, the cigarettes, the nineteenth-century American cards, matchboxes, candy, cards, the Barber calendarietti and other rarities that, altogether, represent an irreplaceable documentary archive for the history of graphics and advertising. The Museum's collection brings together alongside proper figurines, similar materials for technique and function: small prints, matchboxes, vignette stamps, paper money, menu, calendarietti, albums released by companies to collect the series or created for pastime by collectors and many other materials yet. The exhibition hall is equipped with six ' cabinets ', conceived as exhibitors to browse albums, each dedicated to a specific theme: "antecedents" (recurrence of iconographic themes from old prints to contemporary figurine), "The chromolithography" (the invention of the printing press and cromolitografica the printing process from sketch to figurine), "the birth and diffusion" (from French debut figurine in the second half of the 19th century until the Italian adventure prize competitions in the 1930s) , "Liebig" (the most famous historical collection in the world), "not just" figurines (cigarette cards, stamps, calendarietti, vignette, menu placeholder, hotel labels and other minor collections), "modern" figurine (the sports figurines and albums from the second world war). Next to the permanent exhibition, a great showcase houses temporary exhibits.