Via Monte Napoleone

via Monte Napoleone (Milan)

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Via Monte Napoleone, formerly contrada del Monte, is a street in the Centre of Milan, considered one of the most luxurious and one of the largest shopping centres of prêt-à-porter.


The street takes its name from the financial institution in Napoleonic times to manage the national debt. Was based civic today 12. The Kingdom of Italy, the management of this body passed the Austrians protagonists of the restoration, but not changed its name.
Via Monte Napoleone follows the ancient route of the Roman walls, which in turn followed the course of Seveso, that still flows as Great Sevese tombinato beneath the road surface, odd-side of the street.
The way throughout its history it has hosted several famous people from Milan: Palazzo Taverna (number 2) lived and died the writer Carlo Porta, while on the opposite side, the number 1, was the House in which he lived and died the poet and novelist Tommaso Grossi. In via Giuseppe Verdi would have composed in 1840 its Nabucco. Historically in the past the road had the nickname el Quartier de Riverissi, in reference to the practice of the Lords of Milan to take off his hat as a sign of reverence, to greet a lady who here had its own home.
The street was the scene during the five days of Milan of the insurrection of the Patriots against the Austrians: here he forces coordination headquarters towns and departed from here towards orders throughout the city. Since the late 19th century the way you characterized increasingly to be a luxury: increasingly rich and important families there moving, and at the same time open one after another several antique dealers internationally renowned jewelers. Among these it is worth recalling Hannibal Cusi, with his jewelry became the official supplier of the House of Savoy, the Buccellati jewelry, Pharaoh and Palmer, the cutlery of Lorenzi, opened in 1929.
Starting in the 1950s via Monte Napoleone imposes itself as one of the most important in world trade; continue replacing the production and expulsion of most popular component: resist nevertheless groceries Parini, the greengrocer Moretti and Salumaio di Monte Napoleone, become somehow balances points of tradition and identity of the road itself.
Via Monte Napoleone stands today for the very large presence of shops and salons of the most prestigious fashion houses, in the world famous Quadrilatero della Moda and producing 12% of the GDP of the whole Milan.


Is dotted with shops and salons of the biggest fashion names like Armani, Dolce & Gabbana, Prada, Versace, Alberta Ferretti etc. Together with its parallel crosses via della Spiga, via Sant'Andrea and via Pietro Verri, constitute the so-called Quadrilatero della moda.
It is often associated with, not coincidentally, the milanese bourgeoisie rich or presumed; This represented, for example, in the film of the same name by Carlo Vanzina of 1987, in which it is represented in the comedic phenomenon of yuppies.
Is a benchmark of Personal shopper as full of luxurious shops and showrooms.
In 2002 the Association of the "average" project, with Radio and portal, with the aim of reviving the made in Italy and all that is trendy in the world through undisputed fashion capital Milan. Sponsored by fashion, Events Tourism of the municipality of Milan, Italy's fashion System, Assomoda, today is the first instrument of revival and on information made in Italy worldwide.
Unlike via della Spiga, which is largely pedestrian area, via Monte Napoleone is open to vehicular traffic and is equipped with a sidewalk on each side of the road for its entire length. The road is paved and way over the entire stretch, but the direction permitted changes at some point, you can only go towards its end from its Centre, but you cannot get drive in via Montenapoleone from its end. From the crossroads with via Verri and via Sant'Andrea is you can go to corso Matteotti (towards piazza San Babila) and via Manzoni. Also given the configuration of via Verri and via Sant'Andrea automobile access is only possible via Verri.
In the Northwest the road ends with a junction with traffic lights in via Manzoni. Beyond the intersection lies the Red Cross Street, a street that took on the appearance of a square, now entirely pedestrianised, of which a large part is occupied by a fountain monument, whose taste has often been the subject of criticism. In this same square are the stairs to the underground station of line 3, named Montenapoleone (whose name is usually written all attached).

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